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After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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Apr 4, 2017

Kane Jamison is the Founder and Managing Director for Content Harmony. Kane is heavily focused on data-based content strategies, and has some words of wisdom on how you can better optimize your content for the least amount of dollars. Find out more on this week’s episode!

 

Key Takeaways:

[2:10] Content marketing has been packaged as ‘new,’ because of this digital age, but it’s really quite old.

[3:10] Digital marketers get a bit distracted with other ‘shiny things,’ and often forget about the importance of content marketing.

[3:30] Solid keyword research is critical.

[12:05] If you struggle to find out what content you should produce, diving deep into keyword research really helps you narrow down your search.

[18:00] Damon predicts we will have to develop content that’s not just mobile-friendly, but voice-friendly as well.

[23:15] One of Damon’s clients has 6,000 404 errors due to a bad web transfer.

[24:40] Track value on everything. Track everything!!

[28:10] How much would you pay to get a 1,000 new email subscribers?

[34:25] Kane recommends the Ahref tool, and does a quick breakdown on how you can compare yourself to your competitors.

[37:25] If you’re small and trying to stretch your budget, then this strategy is the best way you can do that.

[40:45] Leverage retargeting. Just because you’re getting a ton of out-of-state visitors on your website, doesn’t mean you can’t niche down and retarget the ones who are from your state.

 

Mentioned in This Episode:

Contentharmony.com

Ahrefs.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Mar 21, 2017

This is a very special episode, because all three hosts, Damon, Greg, and Andy, are here on the call today! Greg starts off the conversation with admitting he sucks at personal branding. Out of all three of them, Damon has completely crushed it on the ‘personal branding’ front, but how did he do it? Also, as Andy’s the introvert, he’s found creative ways to put himself out there, without going to a conference or speaking gig.

 

Key Takeaways:

[1:00] Greg admits he’s clueless when it comes to personal branding.

[3:15] Damon seems to be the biggest success story, compared to Greg and Andy.

[8:15] You have to be laser-focused on your content strategy.

[8:50] How did Andy get himself out there?

[11:20] Andy admits he’s much more shy/introverted than Damon.

[13:00] Andy is very nice, but he’s also somewhat of a pent up bull.

[16:10] Tag people on social media, let them know you’re sharing their stuff!

[17:20] Do Facebook ads work? 62% of small business owners don’t think so.

[21:45] 84% of small business owners have no idea whether their Facebook ads are working or not.

[22:40] Business location and its proximity to you is now valued higher in the rankings than before, but is that the right move for Google?

[26:15] There’s been an increase in spammy map listings, and Google doesn’t seem to be monitoring them.

[29:00] There’s a super cool tool called MobileMoxie. It’s also free! Check it out.

 

Mentioned in This Episode:

Helpareporter.com

Mobilemoxie.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Mar 7, 2017

Today, we have two great guests on the show. Mike Orren is the President of Speak Easy and a lifelong media entrepreneur. Michael Sitarzewski is the owner and chief publisher at Launch DFW as well as a Dallas Startup Evangelist. Today’s great debate focuses around content, the need for transparency and how brands can adjust during a time where news is only fake when it doesn’t match the audience’s opinions.

 

Key Takeaways:

[2:00] Why are marketers still having a content debate despite it being around for years now?

[3:05] If you don’t agree with it, it’s ‘fake news.’

[5:05] YouTube Star PewDiePie has more than 51 million subscribers. Does his audience know when he’s sponsoring products?

[7:25] Transparency is key when promoting products.

[12:25] Do people really care whether something is sponsored or not?

[15:05] Where is Google’s and Facebook’s responsibility in all of this? Is it really Facebook’s job to filter out fake news?

[17:10] Is fake news really fake news or just news you don’t like?

[17:20] Everything you read has an opinion in it.

[22:15] Commercials that pull at the heart strings, is this going to be consistent trend in the future?

[25:45] Kellogg vs. Breitbart. How should brands handle political websites?

[30:10] Where is livestreaming going?

[40:50] Authenticity is playing a critical role to our viewers.

[44:20] Brands need to figure out how to talk to an audience that doesn’t care abou facts.

[46:45] What’s happening in the realms of VR?

 

Mentioned in This Episode:

Yourspeakeasy.com

Launchdfw.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Feb 28, 2017

Rob Bucci is the founder and CEO of STAT Search Analytics, an SERP analytics platform for SEO professionals. Rob dives into what a feature snippet is on today’s discussion, and offers insights on what Google is up to these days. After analyzing millions of Google searches, Rob is more than qualified to help you uncover some hidden data, and get your website ranking better.

 

Key Takeaways:

[0:40] Who is Rob?

[2:50] What is a feature snippet?

[5:45] What did Rob learn from the data he gathered from Google searches?

[10:15] Suggestive queries are where the money is.

[13:15] How is Google going to monetize all of this? Maybe they’re not trying to. Maybe they just want to optimize the user experience.

[14:50] The problem with voice search thus far is that you still need to use a screen.

[16:00] What should marketers be doing for their on-page search engine rankings?

[18:20] Once you monitor the query space, you can see and capitalize on important buying trends.

[20:10] An FAQ-type structure did really, really well on Google.

[21:45] If you’re serious about this, you have to be using some type of tool to keep track of these queries. You simply can’t do it on your own.

[24:15] Rob offers some final tips for you SEO marketing pros out there.

 

Mentioned in This Episode:

Getstat.com

Moz.com/researchtools/ose/

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Feb 21, 2017

Billy Schuh is today’s After Hours Marketing podcast guest. Billy is the Vice President of Client Services at Roundedcube, a digital marketing and system integration agency. Billy has over 10 years of project and client management experience. He discusses why web project managers should not be overlooked in a company, especially in a digital marketing agency.

 

Key Takeaways:

[1:45] Compared to the last couple of years, web project management, specifically content management systems, has really opened up.

[5:35] Most clients want their tools all in one system, so that they’re not logging into 6 different things.

[7:00] However, what ends up happening is that they get sold on a product, and they find that the product is way too complex for their needs.

[7:50] Another thing that happens is the costs end up being more than they had initially planned for.

[8:10] So, how can people best figure out what they need?

[11:15] What does Billy do at Rounded Cube?

[14:10] What are some of Billy’s clients’ main pain points?

[16:55] How does Billy teach clients that it’s not a ‘one and done’ kind of solution — that it really is a constant, evolving process?

[20:55] How does Billy successfully develop a good roadmap for his clients?

[24:10] Billy and his team work with both the marketing and IT departments, to help everyone get a clear picture of what’s going on.

[25:35] What kinds of skillsets do you need, to join a project management field?

[29:20] How much does the web project manager need to know about the end-user?

 

Mentioned in This Episode:

Roundedcube

Billy on LinkedIn

 

Connect With the Guys Here:
Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Feb 14, 2017

Andy and Greg sit down with Colin Burns, the Account Director at Sprinklr. Colin is in charge of client success, and works directly with Sprinklr clients, as well as fellow directors, success managers, and analysts. Today’s discussion focuses on some of the biggest changes that happened in 2016, and what we can expect to see in 2017, based on current trends.

 

Key Takeaways:

[1:10] Who is Colin and what does he do for Sprinklr?

[2:30] What have been some of the biggest changes that have moved the social media marketing needle in 2016?

[4:35] IT is getting much more involved with the marketing side of things than they ever have before.

[7:40] Are employees being replaced with a different type of skillset?

[9:30] Right now it’s a challenging time for data analysts, because the metrics are constantly changing.

[11:25] What kinds of challenges are both big and small companies facing, when it comes to their social media marketing?

[15:20] What are some upcoming things we can look forward to in 2017?

[18:45] What are Colin’s thoughts on Facebook/Google tackling fake news?

[22:15] Brands are becoming much more careful when it comes to sharing content.

[23:45] Along with Sprinklr, what other products does Colin recommend?

[26:30] If Twitter were to disappear in 2017, what type of customers would that impact the most?

[28:35] Where is Twitter going? They’re making some interesting moves in the market.

[31:50] Twitter still has a learning curve. Colin’s parents, for example, don’t really understand why they should use Twitter.

 

Mentioned in This Episode:

Sprinklr.com

Colin on Twitter: @clnbrns

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

 

Feb 7, 2017

Zeph Snapp is the CEO and Founder at Altura Interactive, a Spanish Digital Marketing and Online Presence Agency. Zeph speaks all over the world on why you don’t just need to speak the Spanish language when it comes to good marketing, but you also need to send the right message. Google translate simply doesn’t work! Zeph dives into the sales process, scaling up his business, and explains his thoughts on the ‘lifestyle’ business model.

 

Key Takeaways:

[2:10] What are some of the differences in dipping our toes in Spanish marketing?

[3:00] Leverage the power of Whatsapp.

[5:10] Google translator doesn’t work for Spanish marketing!

[8:20] Tons of marketing departments are hiring.

[9:05] What is the one skill that Zeph believes has helped him as an agency owner?

[11:55] Remember, sales is about relationships, and cultivating those relationships.

[16:45] Damon explains how he decided to go into business for himself.

[20:40] As you begin to close larger deals with clients, the selling process gets easier, but it also becomes longer.

[26:45] Don’t take on projects you’re not going to succeed at. If you’re too busy, just refer out and collect a referral fee.

[35:00] Are you in a ‘lifestyle’ business?

[36:15] Happiness doesn’t come from money. Money is just a tool.

[40:20] What does success look like for Damon?

[44:55] What are some of the differences between being a single contributor/marketer vs. a marketing agency?

 

Mentioned in This Episode:

Stateofsearch.org

Alturainteractive.com

Zeph on Twitter

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Jan 31, 2017

Jessica Best is the Director of Data-Driven Marketing at Barkley. Jessica admits during the show that the reason why she knows the ins and outs of email marketing is because she’s spent the last ten years getting it wrong! Data-driven marketing doesn’t have to be complex when you have experts like Jessica. On today’s show, Jessica dives in, and gives you some fantastic takeaways on how you can effectively use data to optimize your email marketing sales.

 

Key Takeaways:

[1:40] It sometimes feel like email is the most underappreciated platform.

[3:05] Email might not be all that trendy, but it’s still effective.

[5:25] When a client comes to Barkley’s door, Jessica first begins by asking them what needle they wish to move first. Based on their answers, Jessica determines whether email is the right fit.

[9:35] Case studies play an important role to prove the point that emails should not be ignored.

[15:25] One of the mistakes companies make is storing data in more than one place.

[19:25] A data management platform could actually end up being your ‘end all, be all’ storage strategy. Jessica explains further.

[23:25] Data management platforms can be covered in an entirely separate podcast episode alone. There’s a lot of info to cover.

[24:05] You’ve got to get your data ready to work for your email program.

[28:25] How does Jessica help people move through the analytics?

[33:35] Really begin to track what data really moves the needle.

[37:55] Your email campaign is constantly evolving.

[38:35] Jessica admits that she’s had to go through a lot of trial and error in order to get this right.

[38:55] We need to test, and test, and test. What worked two years ago might not work today.

 

Mentioned in This Episode:

Barkleyus.com

Jessica on Twitter

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Jan 24, 2017

Alan Bleiweiss has been in the website/SEO industry for the last 22 years, and still continues to learn new methods and strategies to get your website optimized and running to its fullest capability. Alan discusses what it takes to be a ‘Forensic Site Auditor,’ and some of the things a website admin should look out for when developing their website.

 

Key Takeaways:

[2:15] What does a ‘Forensic Site Auditor’ do?

[6:55] The most recent audit Alan did was 45 pages long.

[8:55] Some auditors will give 400 pages worth of information, but Alan doesn’t like to overwhelm the staff like that.

[10:20] Alan has been in this industry for the last 22 years.

[11:55] What kind of background does someone who is looking to get into the auditing industry need to have?

[15:15] What kind of concerns does Alan have about Mobile-First Index?

[22:25] What should people know about AMP (Accelerated Mobile Pages)?

[26:50] What do people need to know about SEO going forward?

[33:25] Alan believes you need a combination of both visual and logical thinking in order to get good at SEO.

[39:40] Despite Alan’s extensive experience, he’s still learning new things everyday.

[41:40] Join a good support network! You will run into problems you don’t know how to solve.

 

Mentioned in This Episode:

Alanbleiweiss.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Jan 17, 2017

Benjamin Beck is an online marketer who has worked with a variety of small, mid-level, and large organizations. But no matter the size of the company, they all had the same type of problem — how do they become an authority in their niche, and generate content that stands out from the crowd? This is when Ben came up with a completely fantastic way to attract authority and build links quickly! Tune in to find out how you can implement his strategy and build influence in your community.

 

Key Takeaways:

[1:40] How does Ben approach content?

[2:40] The biggest problem Ben saw throughout his career is that companies didn’t know what content they needed to push out. They didn’t know what was resonating with their clients/customers.

[4:25] Ben discusses how he finds the right voices for his niche.

[9:00] Why does this strategy scale so well for Ben and his clients?

[13:00] Once you’ve reached out to the top bloggers in your niche, reach out to them again and have them answer some questions that everybody wants to know.

[16:50] You can really go very deep in the rabbit hole, when it comes to new content ideas, through this method.

[17:30] People are more likely to help you because you’re reaching out first and trying to help them grow their audience.

[17:55] Ben discusses how you can 10x this when trying to teach your customers something.

[22:00] Be sure to track where these people are coming from and what topics are getting their interest the most. Write about those topics and you have your content strategy set up for the next six months!

[28:45] Damon discusses why some of his clients are weary about link building.

[31:55] By building out your influence in the community/niche, this will also help you get into more resources from respected influencers, too.

[32:45] Why is SEO so hard?

[34:30] Damon loves Ben’s strategy! You can build content without writing a ton.

 

Mentioned in This Episode:

Benjaminbeck.com

Linkbuildingclass.com

Buzzsumo.com

Ahrefs.com

Wordpress for small businesses

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Sep 20, 2016

Jason Croft has 24 years of media experience and works as a video marketing strategist and consultant. Jason helps big to medium size businesses with their marketing problems by creating engaging and unique videos to achieve specific goals. So, how does someone effectively measure the ROI from a video and what should a business owner look for in a video production company? All these topics are covered, and more, on this week's episode.

 

Key Takeaways:

[0:45] Why is video helpful in building a business?

[3:00] How do you justify or measure the ROI from a video?

[5:20] How does Jason set proper client expectations before he creates the video?

[7:30] What are some examples of an effective call to action in a video?

[10:40] How did Jason get started in video?

[13:00] Why did Jason launch Croft Media? Who are his clients?

[15:00] What should people look for when they're about to hire a video production company?

[17:00] What should people look for in the demo reel?

[19:15] Be sure to have a conversation about budget with your production company before you begin working with them.

[21:30] What should a business owner do before working with a video production company?

[26:30] Based on the social media platform you plan to use, your video may look completely different from what you have on your website.

[27:25] What should clients be thinking about during the post-production process?

 

Mentioned in This Episode:

Thejasoncroft.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

 

Andy

@AndyOdom7

LinkedIn

 

Greg

@GregAllbright

LinkedIn

Aug 30, 2016

Laura Weaver is a freelance copywriter who works one-on-one with innovators. There are different levels of expertise when it comes to copywriting, which is why Laura focuses on story-based copy to build a connection with her clients' ideal target market. On the show, Laura explains what it means to be a story-based copywriter, what clients need to know before approaching a copywriter, and much more!

 

Key Takeaways:

[1:10] Who is Laura and how did she get started?

[3:45] Your B2B sales may want to consider acting lessons.

[4:15] What does it mean to be a story-based copywriter?

[7:45] Why does the customer need to be the hero in the story when you're trying to sell your product?

[10:40] Laura talks about Star Wars and how the hero, product, and brand all tie into each other.

[11:55] What are some of the things you need to think about when you're writing for an audience?

[13:55] Laura fills out a worksheet describing her client's ideal audience.

[17:40] The more specific you are with your target user, the more engaging your content will be.

[18:25] By being incredibly specific, wouldn't the brand risk alienating the rest of their audience?

[22:05] What should Laura's ideal clients know about working with Laura?

[25:55] Laura hates it when people ask her what her hourly rate is.

[29:35] You're not ordering content, you're paying for a process.

[31:30] What is one thing Laura wished all clients knew before they approached her for a job?

[34:45] Who would you want speaking to 500 people a day on behalf of your company? The social media intern? It's important to get the right voice out there talking to your ideal client.

 

Mentioned in This Episode:

www.lauraweaver.org

 

Connect With the Guys Here:

Damon

@DamonGochneaur

LinkedIn

 

Andy

@AndyOdom7

LinkedIn

 

Greg

@GregAllbright

LinkedIn

Aug 23, 2016

The guys discuss what it means to ‘dominate local social’ and how small business owners can effectively leverage their neighborhood presence to actively compete against larger and more well-known companies. It's difficult to fight for 'pizza' keywords on Google, but putting your local business front and center on social media has never been easier. You definitely won't have to spend what corporate is spending to get noticed in your target area.

 

Key Takeaways:

[1:05] What does it mean to the guys when they 'dominate local social'?

[4:55] Where are your customers spending their time and how can you crush those channels?

[6:30] It's very affordable to position yourself in a smart way today than it was 3 years ago.

[8:00] Google makes it harder for small businesses to compete, but on social, it's all fair play.

[9:00] How much does it cost to dominate your local social?

[12:15] The budgets have been raised. You can no longer get away with spending $1 a day on Facebook.

[13:25] Shut up and listen. Listen to what your competitors are saying.

[18:25] Social is such a great place for testimonials. Source that content!

[19:05] You can create great 'Kodak' moments for your store.

[20:00] Offer a unique incentive on only one social media platform to get a better idea of who is seeing you and where.

[20:30] The guys take a small break to discuss Pokemon Go!

[22:35] How does Andy set up his social media for 35 Denton Music Festival?

[29:40] Take all of your customers’ data and load it into Facebook to see what pops up.

[33:20] You need to focus on creating brand awareness first.

[36:05] Andy shares the perfect example of a local business doing it right.

 

Mentioned in This Episode:

www.mysocialbrief.com

www.joeyoungblood.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Aug 16, 2016

Eric Swayne is the Senior Director of Fan Engagement at Funimation, an anime and foreign licensing company. The founder, Gen Fukunaga, was the person who brought Dragon Ball Z to American TV screens. Eric speaks to Greg about the social engagement he and his team oversee in the company and some of the most underrated/overrated things in marketing today. He offers helpful insight on how he measures more of the sticky elements to marketing like conventions and social analytics.

 

Key Takeaways:

[0:35] Who is Eric?

[1:40] What is Funimation?

[4:35] The founder, Gen Fukunaga, brought Dragon Ball Z to the US.

[7:30] What are some of Eric's biggest challenges right now?

[8:20] Funimation will be at 40 conventions this year, but it's hard to measure the exact impact their presence has compared to paid advertisement.

[11:10] How does Eric gather the metrics and other data?

[15:00] How can you effectively read/measure social analytics?

[18:30] What kind of gaps should teams begin to fill and how can they prepare for 3-5 years from now?

[20:40] How does Funimation drive original content to their fans? Funimation is always talking to their fans and listening to what they want to see.

[23:15] What's the most underrated thing in marketing?

[24:25] You need to have a great team that gets along with each other in order for innovation to spark.

[25:35] What's the most overrated thing in marketing? Specific channel or medium experts have their place, but they need to think about the bigger picture too.

[27:30] Let's talk about Godzilla!

[29:15] How is Eric and his team going to be promoting Godzilla? They'll be doing all of the things!

 

Mentioned in This Episode:

www.funimation.com

Eric on LinkedIn

 

Connect With the Guys Here:
Damon
@DamonGochneaur
LinkedIn

Andy
@AndyOdom7
LinkedIn

Greg
@GregAllbright

LinkedIn

Aug 9, 2016

The guys discuss some of the amazing features Facebook offers the everyday marketer. When it comes down to audience targeting, no other company has it as good as Facebook.  LinkedIn is so far behind when it comes to targeted ads.  The hosts agree that by putting in a couple of bucks a day into Facebook, you can see some great returns on your page.

 

Key Takeaways:

[1:30] What does Damon tell his clients on how to establish local dominance through Facebook ads?

[4:15] What is the value of a Facebook click?

[8:15] Damon believes the future of marketing will be marketing to different types of audiences, not individual customers.

[11:15] How effective is Facebook for e-commerce products?

[15:00] Greg has found good success with Twitter when he was running webinars.

[18:35] The 'about us' section is incredibly important for customers. You can leverage this in ads.

[21:55] Damon loves look-alike audiences. He explains further.

[28:45] You can't do any of this stuff on LinkedIn.

[31:25] You can put different points into Facebook to help curate more data points.

[33:00] All you have to do is just spend a little bit of money on Facebook ads to see the benefits. 

[36:50] You can still do well organically, but you will need the help of every single person in your company.

 

Connect With the Guys Here:
Damon
@DamonGochneaur
LinkedIn

Andy
@AndyOdom7
LinkedIn

Greg
@GregAllbright

LinkedIn

Jul 26, 2016

The guys sit down and speculate on the upcoming future of LinkedIn since it has now been acquired by Microsoft. Was this acquisition a blessing in disguise or a soon-to-be disaster? Greg says he won't be surprised if Microsoft ends up walking away from the deal all together. However, with that being said, it does look like Microsoft has an uphill battle to face in trying to get more engaged and active users onto LinkedIn. Will the integration of Microsoft products, such as Skype, into LinkedIn become more appealing for business users? Only time will tell.

 

Key Takeaways:

[1:45] Should LinkedIn just give up?

[3:35] LinkedIn needs to focus on increasing their daily use, but will Microsoft have any impact on this? Greg doesn't think so.

[6:15] Damon believes LinkedIn's news feed is just terrible.

[7:35] Another point Damon makes is that LinkedIn's API is incredibly closed off. Will Microsoft open it up?

[8:50] Andy uses Microsoft Office at work because he has to, not because he wants to.

[10:00] Damon does believe Microsoft will be able to increase active users on LinkedIn.

[14:15] LinkedIn will really have to get innovative with how they begin to attract new users. It just doesn't have a lot going for it right now.

[16:05] Twitter is really coming out to be a superior product compared to what's on the market. Their data is unmatched and it spans across different industries.

[17:30] Damon disagrees. Facebook is superior when it comes to data.

[18:25] People are declining to post very personal things on Facebook.

[19:30] Don't be surprised if the deal ends up folding. Microsoft may have buyer's remorse.

 

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

Jul 19, 2016

On this episode our three co-hosts, Damon Gochneaur, Andy Odom, and Greg Allbright, talk about some of their favorite digital marketing tools and why they find them helpful at this current time. Greg says he loves Google Tag Manager, but there is a steep learning curve involved with that tool. However, despite that, Greg believes Google Tag Manager is the tool of the future and everyone should work towards learning about it inside and out. Damon loves SEMrush and Andy completely digs Hootsuite.

 

Key Takeaways:

[0:45] Today the guys will be talking about some of their favorite tools in their toolbox.

[1:10] What is Damon's favorite digital marketing tool?

[3:00] Damon loves SEMrush.

[4:50] Is SEMrush sophisticated enough to see where competitors are getting traffic from? [7:10] What is Greg's favorite tool? Google Tag Manager.

[9:35] How easy is Google Tag Manager to use?

[11:55] Andy believes having one tool to schedule all of your social media posts at one time is very powerful.

[15:25] Greg loves being able to schedule LinkedIn posts through Hootsuite.

[17:00] Damon likes to write everything down for social media to see what's going out on what day.

[18:45] Greg talks about the Hootsuite Suggestions feature.

[23:15] Damon loves Canva.

[27:00] Andy is fascinated by Snapchat. It levels the playing field between brand and consumer.

[27:10] Gary Vaynerchuk seems to know how to use the Snapchat platform very well.

[27:40] Snapchat is meant for the stuff that's not really important.

[28:35] Greg is the only one without a Snapchat account.

[29:05] Damon doesn't really know what he's doing with Snapchat.

[31:40] The only problem right now is that Snapchat doesn't have any good APIs out.

[32:35] Thanks for listening!

 

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

www.SEMrush.com/

www.google.com/analytics/tag-manager/

www.hootsuite.com

www.moz.com/products/pro/keyword-explorer

www.buffer.com/

www.feedly.com

www.canva.com

www.snapchat.com/

Gary Vaynerchuk Snapchat

Jul 12, 2016

John Doherty is the founder of Credo, a website platform that helps businesses find the right consultant to grow their business. Damon sits down with John to discuss what good agencies are doing right and what everyday businesses are looking for in their talent. John also discusses some common problems agencies face and how to fix them ASAP. Listen in for more great tidbits from John.

 

Key Takeaways:

[1:10] Find out more about John Doherty.

[3:45] John's platform, Credo, helps business owners find exceptional talent.

[4:30] What do good agencies do from a communication perspective?

[7:40] As digital people, we may be afraid of telephone conversations, but picking up the phone does wonders for your success.

[8:05] The problem with certain marketers is that they do not have a sales background, so they can lead the company in the wrong direction.

[8:45] Every single member of your team needs to know what you do well enough that they can sell someone your services.

[8:55] They don't need to know how to pitch or be a salesman, but if they can't answer a prospect’s basic questions, then something is wrong.

[10:05] What are businesses looking for, from a talent perspective?

[16:00] Where are some of the greatest opportunities for small to medium size agencies? 

[20:15] What advice does John have for businesses trying to optimize for SEO?

[26:55] One of the biggest problems John sees is that agencies don't seem to effectively communicate within the company.

[28:50] What are some of John's best practices?

[37:30] John recommends using Pocket to save articles for later.

 

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

www.getcredo.com

www.johnfdoherty.com/

www.getpocket.com/

www.medium.com

The Hard Things About Hard Things by Ben Horowitz

Jul 5, 2016

Greg interviews Trevor Bass on the subtle differences between reporting and analytics. Trevor says that technically it should be called Google Reporting, not Google Analytics, based on the true definition of the word. Greg also believes a source of some of this term confusion is mostly due to how we use both of them so seemingly together. At the end of the episode, Greg is joined by his co-hosts Damon and Andy to discuss what kind of reporting they personally do for their clients.

 

Key Takeaways:

[0:50] Greg welcomes Trevor Bass to the show.

[1:50] Why did Trevor get into math?

[3:15] What is Bitten Labs about?

[5:45] Trevor dives into the article he wrote about reporting vs. analytics.

[7:20] Trevor shares an example and the differences between reporting vs. analytics.

[10:15] People might confuse the terms because reporting and analytics do depend on each other.

[11:05] Let's talk about Travor's CRAPOLA design concept.

[14:20] When you create a report, the data should be really clear on what it means. Sounds simple, but it isn't.

[17:45] What are the guys doing for their clients in terms of their reporting and analytics?

[18:25] Damon drives the business goal. It doesn't report on rankings, he only focuses on conversions.

[21:55] Andy tries to keep it very simple. Let's focus on one thing a month.

 

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

www.bittenlabs.com/

Trevor on Twitter

www.databitten.com/

Trevor's article - Reporting versus analytics

Trevor's article - CRAPOLA design principles for quantitative data.

Jul 5, 2016

Lots to cover in today's episode! The three guys first go over Google's unexpected AdWords ban on certain search terms like payday loans or high interest, short term loans. As of July 13, paid ads for payday loan ads will no longer pop up in search. Is this a good thing or a bad thing and where will Google draw the line on these bans? We have two guest expert interviews on today's show. Greg interviews Kim Solberg about the importance of a website audit and Andy interviews Danny Greer to discuss in-house vs. agency services. Tune in for more!

 

Key Takeaways:

[1:15] Interesting things coming out from Google.

[5:15] Google is giving website owners better tools to cater to their audience from an AdWords perspective.

[5:45] There will be no more paid ads for payday loans or for high interest, short term loans.

[6:00] As of July 13, AdWords will no longer accept ads for those search terms and predatory search terms surrounding what those companies target like, 'I can't pay my bills', 'how to borrow money', etc.

[6:45] Google has a personal interest in having their product not send people to financial ruin. 

[8:00] It will be interesting to see where Google draws the line.

[8:55] Payday loans is a murky area, but what else will Google be able to censor?

[9:25] Google has banned drugs and hooker services in the past.

[11:30] Google could have done it just to prevent the legal implications and liability.

[11:45] As marketers, what lessons can be learned here?

[12:15] Something funny is going on with Google in terms of SEO, algorithms, and ranking.

[14:15] Will Google ever replace paid search?

[16:15] Greg welcomes Kim to the show.

[17:55] Why should people do a website audit?

[23:00] Kim talks about what she looks for on website performance.

[24:05] What kind of common problems has Kim found during a website audit?

[27:15] What does Kim do when her customers still 'know best' and do not see the value in making an update?

[28:35] What are some of Kim's pet peeves?

[30:00] Thanks for listening to Kim's expert interview. One thing Greg took away from his conversation with Kim is that a website audit needs to be done by someone other than you.

[30:35] What did the guys think of Kim's interview?

[32:15] People usually hire a specialist when it's too late, when they know there's already a problem.

[33:45] Andy loves Kim's points on responsive design.

[35:15] Andy does a recap about his conversation with Danny Greer, the director of marketing for Shutterstock.

[37:30] Danny talks about his team in the company.

[38:05] What kind of challenges does Danny face?

[41:35] As an in-house marketer, Danny feels like he can focus more of his attention on the job at hand and does not have to worry about the hustle of getting new clients.

[42:05] By working in a big organization, Danny knows he can grow his career.

[43:10] Shutterstock offers a lot of great benefits.

[47:25] Does Danny believe there is a lack of good resources for marketers?

[49:10] What did the guys think of Danny's interview?

[53:45] There's no way you can find somebody that can do everything well. You have to weigh your pros and cons.

 

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

www.solberg.design/

Kim on LinkedIn

www.shutterstock.com/

Danny Greer on LinkedIn

Jul 1, 2016

Welcome to the first episode of After Hours Marketing. Your hosts, Damon Gochneaur, Andy Odom, and Greg Allbright discuss marketing lessons and tactics you can learn from recent breaking news. In today's episode, the guys dive into how to correctly make a tribute to someone who has recently passed away, marketing tactics Hilary Clinton is using, and some 'bad' backlash that happened to KFC.

 

Key Takeaways:

[1:10] Greg and the guys have decided to get the band back together. This is their second podcast.

[1:35] Andy talks about podcast format.

[3:00] After Prince died, a lot of publications tried ‘newsjacking’ the event. When should you do it? When shouldn't you?

[5:00] The guys talk about who did it right and who didn't.

[10:05] When a corporate brand tries to highlight people's emotions, it can blow up in their face quickly.

[11:25] Think about your customer, does it make sense to make a comment? Is there a connection?

[12:25] One of Hilary Clinton's super packs will be spending a million dollars to combat misinformation/attacks about her on social media.

[14:55] It's interesting because this is a lot of money to be spending on something that no one has done before, at least in a public and organized kind of way.

[15:25] Obama used a lot of digital channels for advertising, but he didn't use tactics to counter his critics.

[16:50] Will they be able to turn it into a meaningful dialogue or will they get trashed by the typical social media trolls?

[19:35] How do you effectively test whether this tactic works or not?

[21:30] KFC Australia and #NSW.

[22:25] Despite trying to be a little risky and edgy, KFC got a lot of backlash for their advert.

[23:10] KFC still got a lot of attention, though.

[25:40] Selling sex doesn't discriminate anyone.

 

Mentioned in This Episode:

www.gregallbright.com/

www.aspiroagency.com/

Andy on Twitter

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