After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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After Hours Marketing


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Now displaying: July, 2016
Jul 26, 2016

The guys sit down and speculate on the upcoming future of LinkedIn since it has now been acquired by Microsoft. Was this acquisition a blessing in disguise or a soon-to-be disaster? Greg says he won't be surprised if Microsoft ends up walking away from the deal all together. However, with that being said, it does look like Microsoft has an uphill battle to face in trying to get more engaged and active users onto LinkedIn. Will the integration of Microsoft products, such as Skype, into LinkedIn become more appealing for business users? Only time will tell.


Key Takeaways:

[1:45] Should LinkedIn just give up?

[3:35] LinkedIn needs to focus on increasing their daily use, but will Microsoft have any impact on this? Greg doesn't think so.

[6:15] Damon believes LinkedIn's news feed is just terrible.

[7:35] Another point Damon makes is that LinkedIn's API is incredibly closed off. Will Microsoft open it up?

[8:50] Andy uses Microsoft Office at work because he has to, not because he wants to.

[10:00] Damon does believe Microsoft will be able to increase active users on LinkedIn.

[14:15] LinkedIn will really have to get innovative with how they begin to attract new users. It just doesn't have a lot going for it right now.

[16:05] Twitter is really coming out to be a superior product compared to what's on the market. Their data is unmatched and it spans across different industries.

[17:30] Damon disagrees. Facebook is superior when it comes to data.

[18:25] People are declining to post very personal things on Facebook.

[19:30] Don't be surprised if the deal ends up folding. Microsoft may have buyer's remorse.


Mentioned in This Episode:

Andy on Twitter

Jul 19, 2016

On this episode our three co-hosts, Damon Gochneaur, Andy Odom, and Greg Allbright, talk about some of their favorite digital marketing tools and why they find them helpful at this current time. Greg says he loves Google Tag Manager, but there is a steep learning curve involved with that tool. However, despite that, Greg believes Google Tag Manager is the tool of the future and everyone should work towards learning about it inside and out. Damon loves SEMrush and Andy completely digs Hootsuite.


Key Takeaways:

[0:45] Today the guys will be talking about some of their favorite tools in their toolbox.

[1:10] What is Damon's favorite digital marketing tool?

[3:00] Damon loves SEMrush.

[4:50] Is SEMrush sophisticated enough to see where competitors are getting traffic from? [7:10] What is Greg's favorite tool? Google Tag Manager.

[9:35] How easy is Google Tag Manager to use?

[11:55] Andy believes having one tool to schedule all of your social media posts at one time is very powerful.

[15:25] Greg loves being able to schedule LinkedIn posts through Hootsuite.

[17:00] Damon likes to write everything down for social media to see what's going out on what day.

[18:45] Greg talks about the Hootsuite Suggestions feature.

[23:15] Damon loves Canva.

[27:00] Andy is fascinated by Snapchat. It levels the playing field between brand and consumer.

[27:10] Gary Vaynerchuk seems to know how to use the Snapchat platform very well.

[27:40] Snapchat is meant for the stuff that's not really important.

[28:35] Greg is the only one without a Snapchat account.

[29:05] Damon doesn't really know what he's doing with Snapchat.

[31:40] The only problem right now is that Snapchat doesn't have any good APIs out.

[32:35] Thanks for listening!


Mentioned in This Episode:

Andy on Twitter

Gary Vaynerchuk Snapchat

Jul 12, 2016

John Doherty is the founder of Credo, a website platform that helps businesses find the right consultant to grow their business. Damon sits down with John to discuss what good agencies are doing right and what everyday businesses are looking for in their talent. John also discusses some common problems agencies face and how to fix them ASAP. Listen in for more great tidbits from John.


Key Takeaways:

[1:10] Find out more about John Doherty.

[3:45] John's platform, Credo, helps business owners find exceptional talent.

[4:30] What do good agencies do from a communication perspective?

[7:40] As digital people, we may be afraid of telephone conversations, but picking up the phone does wonders for your success.

[8:05] The problem with certain marketers is that they do not have a sales background, so they can lead the company in the wrong direction.

[8:45] Every single member of your team needs to know what you do well enough that they can sell someone your services.

[8:55] They don't need to know how to pitch or be a salesman, but if they can't answer a prospect’s basic questions, then something is wrong.

[10:05] What are businesses looking for, from a talent perspective?

[16:00] Where are some of the greatest opportunities for small to medium size agencies? 

[20:15] What advice does John have for businesses trying to optimize for SEO?

[26:55] One of the biggest problems John sees is that agencies don't seem to effectively communicate within the company.

[28:50] What are some of John's best practices?

[37:30] John recommends using Pocket to save articles for later.


Mentioned in This Episode:

Andy on Twitter

The Hard Things About Hard Things by Ben Horowitz

Jul 5, 2016

Greg interviews Trevor Bass on the subtle differences between reporting and analytics. Trevor says that technically it should be called Google Reporting, not Google Analytics, based on the true definition of the word. Greg also believes a source of some of this term confusion is mostly due to how we use both of them so seemingly together. At the end of the episode, Greg is joined by his co-hosts Damon and Andy to discuss what kind of reporting they personally do for their clients.


Key Takeaways:

[0:50] Greg welcomes Trevor Bass to the show.

[1:50] Why did Trevor get into math?

[3:15] What is Bitten Labs about?

[5:45] Trevor dives into the article he wrote about reporting vs. analytics.

[7:20] Trevor shares an example and the differences between reporting vs. analytics.

[10:15] People might confuse the terms because reporting and analytics do depend on each other.

[11:05] Let's talk about Travor's CRAPOLA design concept.

[14:20] When you create a report, the data should be really clear on what it means. Sounds simple, but it isn't.

[17:45] What are the guys doing for their clients in terms of their reporting and analytics?

[18:25] Damon drives the business goal. It doesn't report on rankings, he only focuses on conversions.

[21:55] Andy tries to keep it very simple. Let's focus on one thing a month.


Mentioned in This Episode:

Andy on Twitter

Trevor on Twitter

Trevor's article - Reporting versus analytics

Trevor's article - CRAPOLA design principles for quantitative data.

Jul 5, 2016

Lots to cover in today's episode! The three guys first go over Google's unexpected AdWords ban on certain search terms like payday loans or high interest, short term loans. As of July 13, paid ads for payday loan ads will no longer pop up in search. Is this a good thing or a bad thing and where will Google draw the line on these bans? We have two guest expert interviews on today's show. Greg interviews Kim Solberg about the importance of a website audit and Andy interviews Danny Greer to discuss in-house vs. agency services. Tune in for more!


Key Takeaways:

[1:15] Interesting things coming out from Google.

[5:15] Google is giving website owners better tools to cater to their audience from an AdWords perspective.

[5:45] There will be no more paid ads for payday loans or for high interest, short term loans.

[6:00] As of July 13, AdWords will no longer accept ads for those search terms and predatory search terms surrounding what those companies target like, 'I can't pay my bills', 'how to borrow money', etc.

[6:45] Google has a personal interest in having their product not send people to financial ruin. 

[8:00] It will be interesting to see where Google draws the line.

[8:55] Payday loans is a murky area, but what else will Google be able to censor?

[9:25] Google has banned drugs and hooker services in the past.

[11:30] Google could have done it just to prevent the legal implications and liability.

[11:45] As marketers, what lessons can be learned here?

[12:15] Something funny is going on with Google in terms of SEO, algorithms, and ranking.

[14:15] Will Google ever replace paid search?

[16:15] Greg welcomes Kim to the show.

[17:55] Why should people do a website audit?

[23:00] Kim talks about what she looks for on website performance.

[24:05] What kind of common problems has Kim found during a website audit?

[27:15] What does Kim do when her customers still 'know best' and do not see the value in making an update?

[28:35] What are some of Kim's pet peeves?

[30:00] Thanks for listening to Kim's expert interview. One thing Greg took away from his conversation with Kim is that a website audit needs to be done by someone other than you.

[30:35] What did the guys think of Kim's interview?

[32:15] People usually hire a specialist when it's too late, when they know there's already a problem.

[33:45] Andy loves Kim's points on responsive design.

[35:15] Andy does a recap about his conversation with Danny Greer, the director of marketing for Shutterstock.

[37:30] Danny talks about his team in the company.

[38:05] What kind of challenges does Danny face?

[41:35] As an in-house marketer, Danny feels like he can focus more of his attention on the job at hand and does not have to worry about the hustle of getting new clients.

[42:05] By working in a big organization, Danny knows he can grow his career.

[43:10] Shutterstock offers a lot of great benefits.

[47:25] Does Danny believe there is a lack of good resources for marketers?

[49:10] What did the guys think of Danny's interview?

[53:45] There's no way you can find somebody that can do everything well. You have to weigh your pros and cons.


Mentioned in This Episode:

Andy on Twitter

Kim on LinkedIn

Danny Greer on LinkedIn

Jul 1, 2016

Welcome to the first episode of After Hours Marketing. Your hosts, Damon Gochneaur, Andy Odom, and Greg Allbright discuss marketing lessons and tactics you can learn from recent breaking news. In today's episode, the guys dive into how to correctly make a tribute to someone who has recently passed away, marketing tactics Hilary Clinton is using, and some 'bad' backlash that happened to KFC.


Key Takeaways:

[1:10] Greg and the guys have decided to get the band back together. This is their second podcast.

[1:35] Andy talks about podcast format.

[3:00] After Prince died, a lot of publications tried ‘newsjacking’ the event. When should you do it? When shouldn't you?

[5:00] The guys talk about who did it right and who didn't.

[10:05] When a corporate brand tries to highlight people's emotions, it can blow up in their face quickly.

[11:25] Think about your customer, does it make sense to make a comment? Is there a connection?

[12:25] One of Hilary Clinton's super packs will be spending a million dollars to combat misinformation/attacks about her on social media.

[14:55] It's interesting because this is a lot of money to be spending on something that no one has done before, at least in a public and organized kind of way.

[15:25] Obama used a lot of digital channels for advertising, but he didn't use tactics to counter his critics.

[16:50] Will they be able to turn it into a meaningful dialogue or will they get trashed by the typical social media trolls?

[19:35] How do you effectively test whether this tactic works or not?

[21:30] KFC Australia and #NSW.

[22:25] Despite trying to be a little risky and edgy, KFC got a lot of backlash for their advert.

[23:10] KFC still got a lot of attention, though.

[25:40] Selling sex doesn't discriminate anyone.


Mentioned in This Episode:

Andy on Twitter