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After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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Now displaying: August, 2016
Aug 30, 2016

Laura Weaver is a freelance copywriter who works one-on-one with innovators. There are different levels of expertise when it comes to copywriting, which is why Laura focuses on story-based copy to build a connection with her clients' ideal target market. On the show, Laura explains what it means to be a story-based copywriter, what clients need to know before approaching a copywriter, and much more!

 

Key Takeaways:

[1:10] Who is Laura and how did she get started?

[3:45] Your B2B sales may want to consider acting lessons.

[4:15] What does it mean to be a story-based copywriter?

[7:45] Why does the customer need to be the hero in the story when you're trying to sell your product?

[10:40] Laura talks about Star Wars and how the hero, product, and brand all tie into each other.

[11:55] What are some of the things you need to think about when you're writing for an audience?

[13:55] Laura fills out a worksheet describing her client's ideal audience.

[17:40] The more specific you are with your target user, the more engaging your content will be.

[18:25] By being incredibly specific, wouldn't the brand risk alienating the rest of their audience?

[22:05] What should Laura's ideal clients know about working with Laura?

[25:55] Laura hates it when people ask her what her hourly rate is.

[29:35] You're not ordering content, you're paying for a process.

[31:30] What is one thing Laura wished all clients knew before they approached her for a job?

[34:45] Who would you want speaking to 500 people a day on behalf of your company? The social media intern? It's important to get the right voice out there talking to your ideal client.

 

Mentioned in This Episode:

www.lauraweaver.org

 

Connect With the Guys Here:

Damon

@DamonGochneaur

LinkedIn

 

Andy

@AndyOdom7

LinkedIn

 

Greg

@GregAllbright

LinkedIn

Aug 23, 2016

The guys discuss what it means to ‘dominate local social’ and how small business owners can effectively leverage their neighborhood presence to actively compete against larger and more well-known companies. It's difficult to fight for 'pizza' keywords on Google, but putting your local business front and center on social media has never been easier. You definitely won't have to spend what corporate is spending to get noticed in your target area.

 

Key Takeaways:

[1:05] What does it mean to the guys when they 'dominate local social'?

[4:55] Where are your customers spending their time and how can you crush those channels?

[6:30] It's very affordable to position yourself in a smart way today than it was 3 years ago.

[8:00] Google makes it harder for small businesses to compete, but on social, it's all fair play.

[9:00] How much does it cost to dominate your local social?

[12:15] The budgets have been raised. You can no longer get away with spending $1 a day on Facebook.

[13:25] Shut up and listen. Listen to what your competitors are saying.

[18:25] Social is such a great place for testimonials. Source that content!

[19:05] You can create great 'Kodak' moments for your store.

[20:00] Offer a unique incentive on only one social media platform to get a better idea of who is seeing you and where.

[20:30] The guys take a small break to discuss Pokemon Go!

[22:35] How does Andy set up his social media for 35 Denton Music Festival?

[29:40] Take all of your customers’ data and load it into Facebook to see what pops up.

[33:20] You need to focus on creating brand awareness first.

[36:05] Andy shares the perfect example of a local business doing it right.

 

Mentioned in This Episode:

www.mysocialbrief.com

www.joeyoungblood.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Aug 16, 2016

Eric Swayne is the Senior Director of Fan Engagement at Funimation, an anime and foreign licensing company. The founder, Gen Fukunaga, was the person who brought Dragon Ball Z to American TV screens. Eric speaks to Greg about the social engagement he and his team oversee in the company and some of the most underrated/overrated things in marketing today. He offers helpful insight on how he measures more of the sticky elements to marketing like conventions and social analytics.

 

Key Takeaways:

[0:35] Who is Eric?

[1:40] What is Funimation?

[4:35] The founder, Gen Fukunaga, brought Dragon Ball Z to the US.

[7:30] What are some of Eric's biggest challenges right now?

[8:20] Funimation will be at 40 conventions this year, but it's hard to measure the exact impact their presence has compared to paid advertisement.

[11:10] How does Eric gather the metrics and other data?

[15:00] How can you effectively read/measure social analytics?

[18:30] What kind of gaps should teams begin to fill and how can they prepare for 3-5 years from now?

[20:40] How does Funimation drive original content to their fans? Funimation is always talking to their fans and listening to what they want to see.

[23:15] What's the most underrated thing in marketing?

[24:25] You need to have a great team that gets along with each other in order for innovation to spark.

[25:35] What's the most overrated thing in marketing? Specific channel or medium experts have their place, but they need to think about the bigger picture too.

[27:30] Let's talk about Godzilla!

[29:15] How is Eric and his team going to be promoting Godzilla? They'll be doing all of the things!

 

Mentioned in This Episode:

www.funimation.com

Eric on LinkedIn

 

Connect With the Guys Here:
Damon
@DamonGochneaur
LinkedIn

Andy
@AndyOdom7
LinkedIn

Greg
@GregAllbright

LinkedIn

Aug 9, 2016

The guys discuss some of the amazing features Facebook offers the everyday marketer. When it comes down to audience targeting, no other company has it as good as Facebook.  LinkedIn is so far behind when it comes to targeted ads.  The hosts agree that by putting in a couple of bucks a day into Facebook, you can see some great returns on your page.

 

Key Takeaways:

[1:30] What does Damon tell his clients on how to establish local dominance through Facebook ads?

[4:15] What is the value of a Facebook click?

[8:15] Damon believes the future of marketing will be marketing to different types of audiences, not individual customers.

[11:15] How effective is Facebook for e-commerce products?

[15:00] Greg has found good success with Twitter when he was running webinars.

[18:35] The 'about us' section is incredibly important for customers. You can leverage this in ads.

[21:55] Damon loves look-alike audiences. He explains further.

[28:45] You can't do any of this stuff on LinkedIn.

[31:25] You can put different points into Facebook to help curate more data points.

[33:00] All you have to do is just spend a little bit of money on Facebook ads to see the benefits. 

[36:50] You can still do well organically, but you will need the help of every single person in your company.

 

Connect With the Guys Here:
Damon
@DamonGochneaur
LinkedIn

Andy
@AndyOdom7
LinkedIn

Greg
@GregAllbright

LinkedIn

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