Jason Croft has 24 years of media experience and works as a video marketing strategist and consultant. Jason helps big to medium size businesses with their marketing problems by creating engaging and unique videos to achieve specific goals. So, how does someone effectively measure the ROI from a video and what should a business owner look for in a video production company? All these topics are covered, and more, on this week's episode.
[0:45] Why is video helpful in building a business?
[3:00] How do you justify or measure the ROI from a video?
[5:20] How does Jason set proper client expectations before he creates the video?
[7:30] What are some examples of an effective call to action in a video?
[10:40] How did Jason get started in video?
[13:00] Why did Jason launch Croft Media? Who are his clients?
[15:00] What should people look for when they're about to hire a video production company?
[17:00] What should people look for in the demo reel?
[19:15] Be sure to have a conversation about budget with your production company before you begin working with them.
[21:30] What should a business owner do before working with a video production company?
[26:30] Based on the social media platform you plan to use, your video may look completely different from what you have on your website.
[27:25] What should clients be thinking about during the post-production process?
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