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After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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Apr 4, 2017

Kane Jamison is the Founder and Managing Director for Content Harmony. Kane is heavily focused on data-based content strategies, and has some words of wisdom on how you can better optimize your content for the least amount of dollars. Find out more on this week’s episode!

 

Key Takeaways:

[2:10] Content marketing has been packaged as ‘new,’ because of this digital age, but it’s really quite old.

[3:10] Digital marketers get a bit distracted with other ‘shiny things,’ and often forget about the importance of content marketing.

[3:30] Solid keyword research is critical.

[12:05] If you struggle to find out what content you should produce, diving deep into keyword research really helps you narrow down your search.

[18:00] Damon predicts we will have to develop content that’s not just mobile-friendly, but voice-friendly as well.

[23:15] One of Damon’s clients has 6,000 404 errors due to a bad web transfer.

[24:40] Track value on everything. Track everything!!

[28:10] How much would you pay to get a 1,000 new email subscribers?

[34:25] Kane recommends the Ahref tool, and does a quick breakdown on how you can compare yourself to your competitors.

[37:25] If you’re small and trying to stretch your budget, then this strategy is the best way you can do that.

[40:45] Leverage retargeting. Just because you’re getting a ton of out-of-state visitors on your website, doesn’t mean you can’t niche down and retarget the ones who are from your state.

 

Mentioned in This Episode:

Contentharmony.com

Ahrefs.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Mar 21, 2017

This is a very special episode, because all three hosts, Damon, Greg, and Andy, are here on the call today! Greg starts off the conversation with admitting he sucks at personal branding. Out of all three of them, Damon has completely crushed it on the ‘personal branding’ front, but how did he do it? Also, as Andy’s the introvert, he’s found creative ways to put himself out there, without going to a conference or speaking gig.

 

Key Takeaways:

[1:00] Greg admits he’s clueless when it comes to personal branding.

[3:15] Damon seems to be the biggest success story, compared to Greg and Andy.

[8:15] You have to be laser-focused on your content strategy.

[8:50] How did Andy get himself out there?

[11:20] Andy admits he’s much more shy/introverted than Damon.

[13:00] Andy is very nice, but he’s also somewhat of a pent up bull.

[16:10] Tag people on social media, let them know you’re sharing their stuff!

[17:20] Do Facebook ads work? 62% of small business owners don’t think so.

[21:45] 84% of small business owners have no idea whether their Facebook ads are working or not.

[22:40] Business location and its proximity to you is now valued higher in the rankings than before, but is that the right move for Google?

[26:15] There’s been an increase in spammy map listings, and Google doesn’t seem to be monitoring them.

[29:00] There’s a super cool tool called MobileMoxie. It’s also free! Check it out.

 

Mentioned in This Episode:

Helpareporter.com

Mobilemoxie.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Mar 7, 2017

Today, we have two great guests on the show. Mike Orren is the President of Speak Easy and a lifelong media entrepreneur. Michael Sitarzewski is the owner and chief publisher at Launch DFW as well as a Dallas Startup Evangelist. Today’s great debate focuses around content, the need for transparency and how brands can adjust during a time where news is only fake when it doesn’t match the audience’s opinions.

 

Key Takeaways:

[2:00] Why are marketers still having a content debate despite it being around for years now?

[3:05] If you don’t agree with it, it’s ‘fake news.’

[5:05] YouTube Star PewDiePie has more than 51 million subscribers. Does his audience know when he’s sponsoring products?

[7:25] Transparency is key when promoting products.

[12:25] Do people really care whether something is sponsored or not?

[15:05] Where is Google’s and Facebook’s responsibility in all of this? Is it really Facebook’s job to filter out fake news?

[17:10] Is fake news really fake news or just news you don’t like?

[17:20] Everything you read has an opinion in it.

[22:15] Commercials that pull at the heart strings, is this going to be consistent trend in the future?

[25:45] Kellogg vs. Breitbart. How should brands handle political websites?

[30:10] Where is livestreaming going?

[40:50] Authenticity is playing a critical role to our viewers.

[44:20] Brands need to figure out how to talk to an audience that doesn’t care abou facts.

[46:45] What’s happening in the realms of VR?

 

Mentioned in This Episode:

Yourspeakeasy.com

Launchdfw.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Feb 28, 2017

Rob Bucci is the founder and CEO of STAT Search Analytics, an SERP analytics platform for SEO professionals. Rob dives into what a feature snippet is on today’s discussion, and offers insights on what Google is up to these days. After analyzing millions of Google searches, Rob is more than qualified to help you uncover some hidden data, and get your website ranking better.

 

Key Takeaways:

[0:40] Who is Rob?

[2:50] What is a feature snippet?

[5:45] What did Rob learn from the data he gathered from Google searches?

[10:15] Suggestive queries are where the money is.

[13:15] How is Google going to monetize all of this? Maybe they’re not trying to. Maybe they just want to optimize the user experience.

[14:50] The problem with voice search thus far is that you still need to use a screen.

[16:00] What should marketers be doing for their on-page search engine rankings?

[18:20] Once you monitor the query space, you can see and capitalize on important buying trends.

[20:10] An FAQ-type structure did really, really well on Google.

[21:45] If you’re serious about this, you have to be using some type of tool to keep track of these queries. You simply can’t do it on your own.

[24:15] Rob offers some final tips for you SEO marketing pros out there.

 

Mentioned in This Episode:

Getstat.com

Moz.com/researchtools/ose/

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Feb 21, 2017

Billy Schuh is today’s After Hours Marketing podcast guest. Billy is the Vice President of Client Services at Roundedcube, a digital marketing and system integration agency. Billy has over 10 years of project and client management experience. He discusses why web project managers should not be overlooked in a company, especially in a digital marketing agency.

 

Key Takeaways:

[1:45] Compared to the last couple of years, web project management, specifically content management systems, has really opened up.

[5:35] Most clients want their tools all in one system, so that they’re not logging into 6 different things.

[7:00] However, what ends up happening is that they get sold on a product, and they find that the product is way too complex for their needs.

[7:50] Another thing that happens is the costs end up being more than they had initially planned for.

[8:10] So, how can people best figure out what they need?

[11:15] What does Billy do at Rounded Cube?

[14:10] What are some of Billy’s clients’ main pain points?

[16:55] How does Billy teach clients that it’s not a ‘one and done’ kind of solution — that it really is a constant, evolving process?

[20:55] How does Billy successfully develop a good roadmap for his clients?

[24:10] Billy and his team work with both the marketing and IT departments, to help everyone get a clear picture of what’s going on.

[25:35] What kinds of skillsets do you need, to join a project management field?

[29:20] How much does the web project manager need to know about the end-user?

 

Mentioned in This Episode:

Roundedcube

Billy on LinkedIn

 

Connect With the Guys Here:
Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Feb 14, 2017

Andy and Greg sit down with Colin Burns, the Account Director at Sprinklr. Colin is in charge of client success, and works directly with Sprinklr clients, as well as fellow directors, success managers, and analysts. Today’s discussion focuses on some of the biggest changes that happened in 2016, and what we can expect to see in 2017, based on current trends.

 

Key Takeaways:

[1:10] Who is Colin and what does he do for Sprinklr?

[2:30] What have been some of the biggest changes that have moved the social media marketing needle in 2016?

[4:35] IT is getting much more involved with the marketing side of things than they ever have before.

[7:40] Are employees being replaced with a different type of skillset?

[9:30] Right now it’s a challenging time for data analysts, because the metrics are constantly changing.

[11:25] What kinds of challenges are both big and small companies facing, when it comes to their social media marketing?

[15:20] What are some upcoming things we can look forward to in 2017?

[18:45] What are Colin’s thoughts on Facebook/Google tackling fake news?

[22:15] Brands are becoming much more careful when it comes to sharing content.

[23:45] Along with Sprinklr, what other products does Colin recommend?

[26:30] If Twitter were to disappear in 2017, what type of customers would that impact the most?

[28:35] Where is Twitter going? They’re making some interesting moves in the market.

[31:50] Twitter still has a learning curve. Colin’s parents, for example, don’t really understand why they should use Twitter.

 

Mentioned in This Episode:

Sprinklr.com

Colin on Twitter: @clnbrns

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

 

Feb 7, 2017

Zeph Snapp is the CEO and Founder at Altura Interactive, a Spanish Digital Marketing and Online Presence Agency. Zeph speaks all over the world on why you don’t just need to speak the Spanish language when it comes to good marketing, but you also need to send the right message. Google translate simply doesn’t work! Zeph dives into the sales process, scaling up his business, and explains his thoughts on the ‘lifestyle’ business model.

 

Key Takeaways:

[2:10] What are some of the differences in dipping our toes in Spanish marketing?

[3:00] Leverage the power of Whatsapp.

[5:10] Google translator doesn’t work for Spanish marketing!

[8:20] Tons of marketing departments are hiring.

[9:05] What is the one skill that Zeph believes has helped him as an agency owner?

[11:55] Remember, sales is about relationships, and cultivating those relationships.

[16:45] Damon explains how he decided to go into business for himself.

[20:40] As you begin to close larger deals with clients, the selling process gets easier, but it also becomes longer.

[26:45] Don’t take on projects you’re not going to succeed at. If you’re too busy, just refer out and collect a referral fee.

[35:00] Are you in a ‘lifestyle’ business?

[36:15] Happiness doesn’t come from money. Money is just a tool.

[40:20] What does success look like for Damon?

[44:55] What are some of the differences between being a single contributor/marketer vs. a marketing agency?

 

Mentioned in This Episode:

Stateofsearch.org

Alturainteractive.com

Zeph on Twitter

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Jan 31, 2017

Jessica Best is the Director of Data-Driven Marketing at Barkley. Jessica admits during the show that the reason why she knows the ins and outs of email marketing is because she’s spent the last ten years getting it wrong! Data-driven marketing doesn’t have to be complex when you have experts like Jessica. On today’s show, Jessica dives in, and gives you some fantastic takeaways on how you can effectively use data to optimize your email marketing sales.

 

Key Takeaways:

[1:40] It sometimes feel like email is the most underappreciated platform.

[3:05] Email might not be all that trendy, but it’s still effective.

[5:25] When a client comes to Barkley’s door, Jessica first begins by asking them what needle they wish to move first. Based on their answers, Jessica determines whether email is the right fit.

[9:35] Case studies play an important role to prove the point that emails should not be ignored.

[15:25] One of the mistakes companies make is storing data in more than one place.

[19:25] A data management platform could actually end up being your ‘end all, be all’ storage strategy. Jessica explains further.

[23:25] Data management platforms can be covered in an entirely separate podcast episode alone. There’s a lot of info to cover.

[24:05] You’ve got to get your data ready to work for your email program.

[28:25] How does Jessica help people move through the analytics?

[33:35] Really begin to track what data really moves the needle.

[37:55] Your email campaign is constantly evolving.

[38:35] Jessica admits that she’s had to go through a lot of trial and error in order to get this right.

[38:55] We need to test, and test, and test. What worked two years ago might not work today.

 

Mentioned in This Episode:

Barkleyus.com

Jessica on Twitter

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Jan 24, 2017

Alan Bleiweiss has been in the website/SEO industry for the last 22 years, and still continues to learn new methods and strategies to get your website optimized and running to its fullest capability. Alan discusses what it takes to be a ‘Forensic Site Auditor,’ and some of the things a website admin should look out for when developing their website.

 

Key Takeaways:

[2:15] What does a ‘Forensic Site Auditor’ do?

[6:55] The most recent audit Alan did was 45 pages long.

[8:55] Some auditors will give 400 pages worth of information, but Alan doesn’t like to overwhelm the staff like that.

[10:20] Alan has been in this industry for the last 22 years.

[11:55] What kind of background does someone who is looking to get into the auditing industry need to have?

[15:15] What kind of concerns does Alan have about Mobile-First Index?

[22:25] What should people know about AMP (Accelerated Mobile Pages)?

[26:50] What do people need to know about SEO going forward?

[33:25] Alan believes you need a combination of both visual and logical thinking in order to get good at SEO.

[39:40] Despite Alan’s extensive experience, he’s still learning new things everyday.

[41:40] Join a good support network! You will run into problems you don’t know how to solve.

 

Mentioned in This Episode:

Alanbleiweiss.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Jan 17, 2017

Benjamin Beck is an online marketer who has worked with a variety of small, mid-level, and large organizations. But no matter the size of the company, they all had the same type of problem — how do they become an authority in their niche, and generate content that stands out from the crowd? This is when Ben came up with a completely fantastic way to attract authority and build links quickly! Tune in to find out how you can implement his strategy and build influence in your community.

 

Key Takeaways:

[1:40] How does Ben approach content?

[2:40] The biggest problem Ben saw throughout his career is that companies didn’t know what content they needed to push out. They didn’t know what was resonating with their clients/customers.

[4:25] Ben discusses how he finds the right voices for his niche.

[9:00] Why does this strategy scale so well for Ben and his clients?

[13:00] Once you’ve reached out to the top bloggers in your niche, reach out to them again and have them answer some questions that everybody wants to know.

[16:50] You can really go very deep in the rabbit hole, when it comes to new content ideas, through this method.

[17:30] People are more likely to help you because you’re reaching out first and trying to help them grow their audience.

[17:55] Ben discusses how you can 10x this when trying to teach your customers something.

[22:00] Be sure to track where these people are coming from and what topics are getting their interest the most. Write about those topics and you have your content strategy set up for the next six months!

[28:45] Damon discusses why some of his clients are weary about link building.

[31:55] By building out your influence in the community/niche, this will also help you get into more resources from respected influencers, too.

[32:45] Why is SEO so hard?

[34:30] Damon loves Ben’s strategy! You can build content without writing a ton.

 

Mentioned in This Episode:

Benjaminbeck.com

Linkbuildingclass.com

Buzzsumo.com

Ahrefs.com

Wordpress for small businesses

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

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