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After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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Now displaying: January, 2017
Jan 31, 2017

Jessica Best is the Director of Data-Driven Marketing at Barkley. Jessica admits during the show that the reason why she knows the ins and outs of email marketing is because she’s spent the last ten years getting it wrong! Data-driven marketing doesn’t have to be complex when you have experts like Jessica. On today’s show, Jessica dives in, and gives you some fantastic takeaways on how you can effectively use data to optimize your email marketing sales.

 

Key Takeaways:

[1:40] It sometimes feel like email is the most underappreciated platform.

[3:05] Email might not be all that trendy, but it’s still effective.

[5:25] When a client comes to Barkley’s door, Jessica first begins by asking them what needle they wish to move first. Based on their answers, Jessica determines whether email is the right fit.

[9:35] Case studies play an important role to prove the point that emails should not be ignored.

[15:25] One of the mistakes companies make is storing data in more than one place.

[19:25] A data management platform could actually end up being your ‘end all, be all’ storage strategy. Jessica explains further.

[23:25] Data management platforms can be covered in an entirely separate podcast episode alone. There’s a lot of info to cover.

[24:05] You’ve got to get your data ready to work for your email program.

[28:25] How does Jessica help people move through the analytics?

[33:35] Really begin to track what data really moves the needle.

[37:55] Your email campaign is constantly evolving.

[38:35] Jessica admits that she’s had to go through a lot of trial and error in order to get this right.

[38:55] We need to test, and test, and test. What worked two years ago might not work today.

 

Mentioned in This Episode:

Barkleyus.com

Jessica on Twitter

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Jan 24, 2017

Alan Bleiweiss has been in the website/SEO industry for the last 22 years, and still continues to learn new methods and strategies to get your website optimized and running to its fullest capability. Alan discusses what it takes to be a ‘Forensic Site Auditor,’ and some of the things a website admin should look out for when developing their website.

 

Key Takeaways:

[2:15] What does a ‘Forensic Site Auditor’ do?

[6:55] The most recent audit Alan did was 45 pages long.

[8:55] Some auditors will give 400 pages worth of information, but Alan doesn’t like to overwhelm the staff like that.

[10:20] Alan has been in this industry for the last 22 years.

[11:55] What kind of background does someone who is looking to get into the auditing industry need to have?

[15:15] What kind of concerns does Alan have about Mobile-First Index?

[22:25] What should people know about AMP (Accelerated Mobile Pages)?

[26:50] What do people need to know about SEO going forward?

[33:25] Alan believes you need a combination of both visual and logical thinking in order to get good at SEO.

[39:40] Despite Alan’s extensive experience, he’s still learning new things everyday.

[41:40] Join a good support network! You will run into problems you don’t know how to solve.

 

Mentioned in This Episode:

Alanbleiweiss.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Jan 17, 2017

Benjamin Beck is an online marketer who has worked with a variety of small, mid-level, and large organizations. But no matter the size of the company, they all had the same type of problem — how do they become an authority in their niche, and generate content that stands out from the crowd? This is when Ben came up with a completely fantastic way to attract authority and build links quickly! Tune in to find out how you can implement his strategy and build influence in your community.

 

Key Takeaways:

[1:40] How does Ben approach content?

[2:40] The biggest problem Ben saw throughout his career is that companies didn’t know what content they needed to push out. They didn’t know what was resonating with their clients/customers.

[4:25] Ben discusses how he finds the right voices for his niche.

[9:00] Why does this strategy scale so well for Ben and his clients?

[13:00] Once you’ve reached out to the top bloggers in your niche, reach out to them again and have them answer some questions that everybody wants to know.

[16:50] You can really go very deep in the rabbit hole, when it comes to new content ideas, through this method.

[17:30] People are more likely to help you because you’re reaching out first and trying to help them grow their audience.

[17:55] Ben discusses how you can 10x this when trying to teach your customers something.

[22:00] Be sure to track where these people are coming from and what topics are getting their interest the most. Write about those topics and you have your content strategy set up for the next six months!

[28:45] Damon discusses why some of his clients are weary about link building.

[31:55] By building out your influence in the community/niche, this will also help you get into more resources from respected influencers, too.

[32:45] Why is SEO so hard?

[34:30] Damon loves Ben’s strategy! You can build content without writing a ton.

 

Mentioned in This Episode:

Benjaminbeck.com

Linkbuildingclass.com

Buzzsumo.com

Ahrefs.com

Wordpress for small businesses

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

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