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After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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Now displaying: February, 2017
Feb 28, 2017

Rob Bucci is the founder and CEO of STAT Search Analytics, an SERP analytics platform for SEO professionals. Rob dives into what a feature snippet is on today’s discussion, and offers insights on what Google is up to these days. After analyzing millions of Google searches, Rob is more than qualified to help you uncover some hidden data, and get your website ranking better.

 

Key Takeaways:

[0:40] Who is Rob?

[2:50] What is a feature snippet?

[5:45] What did Rob learn from the data he gathered from Google searches?

[10:15] Suggestive queries are where the money is.

[13:15] How is Google going to monetize all of this? Maybe they’re not trying to. Maybe they just want to optimize the user experience.

[14:50] The problem with voice search thus far is that you still need to use a screen.

[16:00] What should marketers be doing for their on-page search engine rankings?

[18:20] Once you monitor the query space, you can see and capitalize on important buying trends.

[20:10] An FAQ-type structure did really, really well on Google.

[21:45] If you’re serious about this, you have to be using some type of tool to keep track of these queries. You simply can’t do it on your own.

[24:15] Rob offers some final tips for you SEO marketing pros out there.

 

Mentioned in This Episode:

Getstat.com

Moz.com/researchtools/ose/

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

Feb 21, 2017

Billy Schuh is today’s After Hours Marketing podcast guest. Billy is the Vice President of Client Services at Roundedcube, a digital marketing and system integration agency. Billy has over 10 years of project and client management experience. He discusses why web project managers should not be overlooked in a company, especially in a digital marketing agency.

 

Key Takeaways:

[1:45] Compared to the last couple of years, web project management, specifically content management systems, has really opened up.

[5:35] Most clients want their tools all in one system, so that they’re not logging into 6 different things.

[7:00] However, what ends up happening is that they get sold on a product, and they find that the product is way too complex for their needs.

[7:50] Another thing that happens is the costs end up being more than they had initially planned for.

[8:10] So, how can people best figure out what they need?

[11:15] What does Billy do at Rounded Cube?

[14:10] What are some of Billy’s clients’ main pain points?

[16:55] How does Billy teach clients that it’s not a ‘one and done’ kind of solution — that it really is a constant, evolving process?

[20:55] How does Billy successfully develop a good roadmap for his clients?

[24:10] Billy and his team work with both the marketing and IT departments, to help everyone get a clear picture of what’s going on.

[25:35] What kinds of skillsets do you need, to join a project management field?

[29:20] How much does the web project manager need to know about the end-user?

 

Mentioned in This Episode:

Roundedcube

Billy on LinkedIn

 

Connect With the Guys Here:
Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Feb 14, 2017

Andy and Greg sit down with Colin Burns, the Account Director at Sprinklr. Colin is in charge of client success, and works directly with Sprinklr clients, as well as fellow directors, success managers, and analysts. Today’s discussion focuses on some of the biggest changes that happened in 2016, and what we can expect to see in 2017, based on current trends.

 

Key Takeaways:

[1:10] Who is Colin and what does he do for Sprinklr?

[2:30] What have been some of the biggest changes that have moved the social media marketing needle in 2016?

[4:35] IT is getting much more involved with the marketing side of things than they ever have before.

[7:40] Are employees being replaced with a different type of skillset?

[9:30] Right now it’s a challenging time for data analysts, because the metrics are constantly changing.

[11:25] What kinds of challenges are both big and small companies facing, when it comes to their social media marketing?

[15:20] What are some upcoming things we can look forward to in 2017?

[18:45] What are Colin’s thoughts on Facebook/Google tackling fake news?

[22:15] Brands are becoming much more careful when it comes to sharing content.

[23:45] Along with Sprinklr, what other products does Colin recommend?

[26:30] If Twitter were to disappear in 2017, what type of customers would that impact the most?

[28:35] Where is Twitter going? They’re making some interesting moves in the market.

[31:50] Twitter still has a learning curve. Colin’s parents, for example, don’t really understand why they should use Twitter.

 

Mentioned in This Episode:

Sprinklr.com

Colin on Twitter: @clnbrns

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

 

Feb 7, 2017

Zeph Snapp is the CEO and Founder at Altura Interactive, a Spanish Digital Marketing and Online Presence Agency. Zeph speaks all over the world on why you don’t just need to speak the Spanish language when it comes to good marketing, but you also need to send the right message. Google translate simply doesn’t work! Zeph dives into the sales process, scaling up his business, and explains his thoughts on the ‘lifestyle’ business model.

 

Key Takeaways:

[2:10] What are some of the differences in dipping our toes in Spanish marketing?

[3:00] Leverage the power of Whatsapp.

[5:10] Google translator doesn’t work for Spanish marketing!

[8:20] Tons of marketing departments are hiring.

[9:05] What is the one skill that Zeph believes has helped him as an agency owner?

[11:55] Remember, sales is about relationships, and cultivating those relationships.

[16:45] Damon explains how he decided to go into business for himself.

[20:40] As you begin to close larger deals with clients, the selling process gets easier, but it also becomes longer.

[26:45] Don’t take on projects you’re not going to succeed at. If you’re too busy, just refer out and collect a referral fee.

[35:00] Are you in a ‘lifestyle’ business?

[36:15] Happiness doesn’t come from money. Money is just a tool.

[40:20] What does success look like for Damon?

[44:55] What are some of the differences between being a single contributor/marketer vs. a marketing agency?

 

Mentioned in This Episode:

Stateofsearch.org

Alturainteractive.com

Zeph on Twitter

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

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