Info

After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
RSS Feed Subscribe in iTunes
After Hours Marketing
2017
April
March
February
January


2016
September
August
July


All Episodes
Archives
Now displaying: March, 2017
Mar 21, 2017

This is a very special episode, because all three hosts, Damon, Greg, and Andy, are here on the call today! Greg starts off the conversation with admitting he sucks at personal branding. Out of all three of them, Damon has completely crushed it on the ‘personal branding’ front, but how did he do it? Also, as Andy’s the introvert, he’s found creative ways to put himself out there, without going to a conference or speaking gig.

 

Key Takeaways:

[1:00] Greg admits he’s clueless when it comes to personal branding.

[3:15] Damon seems to be the biggest success story, compared to Greg and Andy.

[8:15] You have to be laser-focused on your content strategy.

[8:50] How did Andy get himself out there?

[11:20] Andy admits he’s much more shy/introverted than Damon.

[13:00] Andy is very nice, but he’s also somewhat of a pent up bull.

[16:10] Tag people on social media, let them know you’re sharing their stuff!

[17:20] Do Facebook ads work? 62% of small business owners don’t think so.

[21:45] 84% of small business owners have no idea whether their Facebook ads are working or not.

[22:40] Business location and its proximity to you is now valued higher in the rankings than before, but is that the right move for Google?

[26:15] There’s been an increase in spammy map listings, and Google doesn’t seem to be monitoring them.

[29:00] There’s a super cool tool called MobileMoxie. It’s also free! Check it out.

 

Mentioned in This Episode:

Helpareporter.com

Mobilemoxie.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

Mar 7, 2017

Today, we have two great guests on the show. Mike Orren is the President of Speak Easy and a lifelong media entrepreneur. Michael Sitarzewski is the owner and chief publisher at Launch DFW as well as a Dallas Startup Evangelist. Today’s great debate focuses around content, the need for transparency and how brands can adjust during a time where news is only fake when it doesn’t match the audience’s opinions.

 

Key Takeaways:

[2:00] Why are marketers still having a content debate despite it being around for years now?

[3:05] If you don’t agree with it, it’s ‘fake news.’

[5:05] YouTube Star PewDiePie has more than 51 million subscribers. Does his audience know when he’s sponsoring products?

[7:25] Transparency is key when promoting products.

[12:25] Do people really care whether something is sponsored or not?

[15:05] Where is Google’s and Facebook’s responsibility in all of this? Is it really Facebook’s job to filter out fake news?

[17:10] Is fake news really fake news or just news you don’t like?

[17:20] Everything you read has an opinion in it.

[22:15] Commercials that pull at the heart strings, is this going to be consistent trend in the future?

[25:45] Kellogg vs. Breitbart. How should brands handle political websites?

[30:10] Where is livestreaming going?

[40:50] Authenticity is playing a critical role to our viewers.

[44:20] Brands need to figure out how to talk to an audience that doesn’t care abou facts.

[46:45] What’s happening in the realms of VR?

 

Mentioned in This Episode:

Yourspeakeasy.com

Launchdfw.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

1