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After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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Now displaying: April, 2017
Apr 4, 2017

Kane Jamison is the Founder and Managing Director for Content Harmony. Kane is heavily focused on data-based content strategies, and has some words of wisdom on how you can better optimize your content for the least amount of dollars. Find out more on this week’s episode!

 

Key Takeaways:

[2:10] Content marketing has been packaged as ‘new,’ because of this digital age, but it’s really quite old.

[3:10] Digital marketers get a bit distracted with other ‘shiny things,’ and often forget about the importance of content marketing.

[3:30] Solid keyword research is critical.

[12:05] If you struggle to find out what content you should produce, diving deep into keyword research really helps you narrow down your search.

[18:00] Damon predicts we will have to develop content that’s not just mobile-friendly, but voice-friendly as well.

[23:15] One of Damon’s clients has 6,000 404 errors due to a bad web transfer.

[24:40] Track value on everything. Track everything!!

[28:10] How much would you pay to get a 1,000 new email subscribers?

[34:25] Kane recommends the Ahref tool, and does a quick breakdown on how you can compare yourself to your competitors.

[37:25] If you’re small and trying to stretch your budget, then this strategy is the best way you can do that.

[40:45] Leverage retargeting. Just because you’re getting a ton of out-of-state visitors on your website, doesn’t mean you can’t niche down and retarget the ones who are from your state.

 

Mentioned in This Episode:

Contentharmony.com

Ahrefs.com

 

Connect With the Guys Here:


Damon
@DamonGochneaur

LinkedIn

Andy

@AndyOdom7

LinkedIn

Greg

@GregAllbright

LinkedIn

 

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