Kane Jamison is the Founder and Managing Director for Content Harmony. Kane is heavily focused on data-based content strategies, and has some words of wisdom on how you can better optimize your content for the least amount of dollars. Find out more on this week’s episode!
[2:10] Content marketing has been packaged as ‘new,’ because of this digital age, but it’s really quite old.
[3:10] Digital marketers get a bit distracted with other ‘shiny things,’ and often forget about the importance of content marketing.
[3:30] Solid keyword research is critical.
[12:05] If you struggle to find out what content you should produce, diving deep into keyword research really helps you narrow down your search.
[18:00] Damon predicts we will have to develop content that’s not just mobile-friendly, but voice-friendly as well.
[23:15] One of Damon’s clients has 6,000 404 errors due to a bad web transfer.
[24:40] Track value on everything. Track everything!!
[28:10] How much would you pay to get a 1,000 new email subscribers?
[34:25] Kane recommends the Ahref tool, and does a quick breakdown on how you can compare yourself to your competitors.
[37:25] If you’re small and trying to stretch your budget, then this strategy is the best way you can do that.
[40:45] Leverage retargeting. Just because you’re getting a ton of out-of-state visitors on your website, doesn’t mean you can’t niche down and retarget the ones who are from your state.
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