Greg interviews Trevor Bass on the subtle differences between reporting and analytics. Trevor says that technically it should be called Google Reporting, not Google Analytics, based on the true definition of the word. Greg also believes a source of some of this term confusion is mostly due to how we use both of them so seemingly together. At the end of the episode, Greg is joined by his co-hosts Damon and Andy to discuss what kind of reporting they personally do for their clients.
[0:50] Greg welcomes Trevor Bass to the show.
[1:50] Why did Trevor get into math?
[3:15] What is Bitten Labs about?
[5:45] Trevor dives into the article he wrote about reporting vs. analytics.
[7:20] Trevor shares an example and the differences between reporting vs. analytics.
[10:15] People might confuse the terms because reporting and analytics do depend on each other.
[11:05] Let's talk about Travor's CRAPOLA design concept.
[14:20] When you create a report, the data should be really clear on what it means. Sounds simple, but it isn't.
[17:45] What are the guys doing for their clients in terms of their reporting and analytics?
[18:25] Damon drives the business goal. It doesn't report on rankings, he only focuses on conversions.
[21:55] Andy tries to keep it very simple. Let's focus on one thing a month.
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