After Hours Marketing

The world of marketing through three guys who have been there, done that, and are still learning. Damon Gochneaur, Andy Odom, and Greg Allbright bring in guests who know their business front to back, no corporate speak here. The show will cover the gambit of today's marketing, from search and social, to analytics and conversion informed design. Sit back with your favorite beverage and enjoy, After Hours Marketing.
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After Hours Marketing


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Jul 5, 2016

Greg interviews Trevor Bass on the subtle differences between reporting and analytics. Trevor says that technically it should be called Google Reporting, not Google Analytics, based on the true definition of the word. Greg also believes a source of some of this term confusion is mostly due to how we use both of them so seemingly together. At the end of the episode, Greg is joined by his co-hosts Damon and Andy to discuss what kind of reporting they personally do for their clients.


Key Takeaways:

[0:50] Greg welcomes Trevor Bass to the show.

[1:50] Why did Trevor get into math?

[3:15] What is Bitten Labs about?

[5:45] Trevor dives into the article he wrote about reporting vs. analytics.

[7:20] Trevor shares an example and the differences between reporting vs. analytics.

[10:15] People might confuse the terms because reporting and analytics do depend on each other.

[11:05] Let's talk about Travor's CRAPOLA design concept.

[14:20] When you create a report, the data should be really clear on what it means. Sounds simple, but it isn't.

[17:45] What are the guys doing for their clients in terms of their reporting and analytics?

[18:25] Damon drives the business goal. It doesn't report on rankings, he only focuses on conversions.

[21:55] Andy tries to keep it very simple. Let's focus on one thing a month.


Mentioned in This Episode:

Andy on Twitter

Trevor on Twitter

Trevor's article - Reporting versus analytics

Trevor's article - CRAPOLA design principles for quantitative data.